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According to the Consumer Electronics Association (CEA) global factory-to-dealer sales of consumer electronics topped $145 billion in 2006. Western Europe accounted for circa $60 billion of this total. |
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Europe is expected to grow its share of the 2007 total of (projected) $155 billion. The United Kingdom is the largest single market for consumer electronics in Europe with annual sales in excess of 14.8 billion Euro, followed by Germany (13.1 billion Euro) and France (10 billion Euro). |
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In 2006 household investment in CE products grew at twice GDP, and there is no sign of the consumer’s love of technological gadgetry slowing down. Growth leaders remain flat-screen TVs, which account for nearly a third of the total European CEM market – followed by games consoles and MP3 players. Demand for set-top boxes for digital TV reception won’t slow down whilst European governments threaten to claw back the terrestrial analogue networks and digital still cameras and DVD players/recorders remain high on consumers’ wish lists. |
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LCD Television - Digital TV |
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The successful ongoing transition to digital television is driving demand in this market and will continue to fuel industry growth in the foreseeable future. Unprecedented price declines in plasma and LCD displays are also contributing to growth. CRT-based sets are giving way to flat panel displays: HD will be rapidly adopted as soon as prices become more affordable. |
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Video gaming |
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Improvements in the graphical quality of next-generation consoles will make the video game market one to watch in 2007. Global sales in 2007 are predicted to top $16 billion, a 23 percent increase on the previous year. |
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MP3 Players |
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Thirty-four million MP3 players were shipped in 2006 and an additional 41 million are expected to ship in 2007. One of the biggest drivers of both the audio and portable entertainment markets is the MP3 player. This is however a sustainable market as users of portable entertainment systems are committed to upgrading as latest generation products are launched. |
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Mobile coms |
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The western European market for traditional mobile phones and converged devices is continuing its growth. According to IDC, shipments of mobile phones in EMEA are expected to reach over 400 million units in 2007, representing year-on-year growth of 12%. This represents an 11% growth over the previous year and constitutes over a third of the total global mobile phone shipments. |
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From a technology and product perspective, however, the market will see further steps along the path of convergence, which will be a key driver of volumes in high-end segments. The market remains bouyed by the widespread integration of technologies such as HSDPA, WiFi, mobile TV, GPS, and high-capacity storage in conjunction with further acceleration in the extension of Web services to the mobile domain. Apple's entry into the mobile phone market is expected to further invigorate the industry by redefining user expectations. |
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Mobile electronics - GPS navigation |
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Driving the mobile electronics market are portable navigation and GPS devices, evidence that consumers are continually looking for products that will keep them safe and make their automotive travel easier. Two million GPS devices were shipped in 2006, a 66 percent increase over 2005. Pundits predict that Global sales of GPS units will exceed three million units, generating $1 billion in revenues. |
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Digital imaging - Portability |
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Other product categories that will see substantial growth in 2007 are PCs, accessories and digital imaging devices. In 2006, shipment volumes of laptops eclipsed their desktop counterparts. Global CE accessory sales also will grow in 2007, to the tune of $11 billion, in large part due to an overall consumer emphasis on portability. Total digital imaging shipments are expected to exceed 32 million units in 2007, with revenues projected to reach $8 billion. |
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