Spectrum Retail
is one of the eleven operations in the Spectrum
Electronics Group of Independent Sales, Marketing & Operations (I.S.M.O.)
organisations. The company comprises a team of experienced demand creators with varied backgrounds in technology sales and marketing, all dedicated to fulfilling the local requirements and responsibilities of manufacturers of 'next-generation' consumer electronic products.
There
are two main thrusts to Spectrum Retail's business:
•
The creation and enhancement of 'Institutional Relationships' on behalf of manufacturing partners in key European CE resellers and distributors.
•
The generation and fulfilment of initial consumer demand sufficient to achieve demand awareness in the minds of key major European retailers and e-tailers of CE products, and the distributors that serve them.
Spectrum Retail leverages the I.S.M.O. business model pioneered by the Spectrum founders in 1994. The I.S.M.O. business model revolutionised the customer and manufacturer interface in Europe and over the years has proven to offer manufacturers of technological products and their local partners significantly enhanced sales, service and operational efficiencies.
